We Just Gave “The BIG GAME” a Whole New Meaning

An Epic Experience for 160,000 Fans

The prime time gridiron clash of college football powerhouses Virginia Tech and Tennessee on September 10th is expected to draw the largest crowd in football history, yet there won’t be a bad seat in the house. That’s because the monumental game will be held at Bristol Motor Speedway, home of the world’s largest free-standing, center-hung display ­— the one and only Colossus TV.  Weighing more than 67 tons and featuring 4 separate 63 feet wide by 29.5 feet high LED video displays, this entertainment marvel was made possible by advanced technology from Panasonic. Which is why Bristol also turned to Panasonic to direct the game-day production and to develop and manage the full content suite for “Pilot Flying J Battle at Bristol”.


“The Pilot Flying J Battle at Bristol is a highly-visible and premiere event for us,” said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. “We’re inviting new guests into our home and, we need to ensure that all of our high-end production equipment and displays operate at peak performance for the best fan experience. Having worked with the Panasonic team on the Colossus TV project from its inception, we were convinced that they were the right partner to provide us with superior in-game production support.”

Colossal Efforts

Pre-game, Panasonic will consult on all the technical aspects of staging a successful sports spectacle, including content production for the Colossus TV, placement of video cameras, booking of crews and engineering services. Panasonic will also act as liaison between Bristol and ABC/ESPN, overseeing the time clock and statistical data paths, and ensuring that all broadcast requirements are met. Panasonic is also creating the game-day scripts and timelines, as well as specialty content designed to more fully immerse fans in the action.

On the day of the big gridiron showdown, Panasonic will quarterback the game’s Colossus TV show, which involves directing a 35-person production crew for seamless execution of on-field, video, bands and fan engagement activities.


“We are honored to have the opportunity to support this historic event,” said Michael Rocha, Panasonic Enterprise Solutions Company.  “The largest college football game deserves the best technology to create the ultimate fan and player experience.  Bristol is the perfect place for this, as they are pioneers in the sporting world, boasting some of the most incredible technology around.”

Record-Breaking Displays & Events

It made perfect sense for Bristol to choose Panasonic – after all, Panasonic has been the technology provider for some of the world’s most iconic sports and entertainment venues, including Churchill Downs, Indianapolis Motor Speedway, NASDAQ Market Site Tower and Lincoln Financial Field (NFL home of the Philadelphia Eagles). LED video displays, installed by Panasonic, are customizable to any size, and light-up and enrich sports and entertainment venues to take the fan experience to greater heights. Feats of innovation in screen resolution and content delivery enable spectators to see the action unobstructed in stunning clarity, enhanced with live video at optimal viewing angles, plus stats, social media content and even weather updates displayed in real time.

The company’s largest installation, “Big Hoss TV” at the Texas Motor Speedway earned a Guinness World Record in 2014 as the largest High Definition LED video display in the world—larger than a typical 12-story building.


The Pilot Flying J Battle at Bristol also aims to make the record books. The current attendance record for a college football game is 115,109. Bristol Motor Speedway seats 160,000, and the game between Tennessee and Virginia Tech is shaping up as a sell out. A representative from the Guinness Book of World Records will be among those in attendance, and the venue hopes to announce certification of the new world record during the football game.

The announcement will be made even more epic as it is displayed on the Colossus video board.

Learn more about Panasonic’s Stadium Solutions and AV Solutions.

Follow the action at www.facebook.com/BattleAtBristol

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