Sacramento Kings Debut the NBA’s first 4K ultra HD center-hung Video Board

Sacramento Kings and Panasonic take fan experience to All-Star status

The NBA’s first 4K center-hung video scoreboard made its thrilling debut when the Sacramento Kings kicked off their 2016-17 season in their new state-of-the-art home, Golden 1 Center. The colossal video board is the crown jewel of the $500 million multi-use venue, extending nearly baseline-to-baseline, and giving fans razor-sharp views of the action from virtually every seat. At 84 feet long – about the length of two school buses – the total structure is seven times larger than the previous scoreboard. The multi-sided board features the largest, highest resolution screens in the NBA, employing the latest 4K Ultra HD LED technology and boasting a display resolution four times greater than 1080p HD. Over 32 million pixels across four screens treat fans to stunning views of every swish, slam dunk, blocked shot, sweat drop, and bad call as if they were court side.


The two main screens stretch 44 feet wide and about two and a half stories tall. Imagine a wall of 85 65-inch TVs. The top mounted ribbon board is 6 feet 3 inches tall, the average height of an NBA guard. Yet it gets better. The folks at Golden 1 Center have pulled out all the stops to take the fan experience above and beyond mere eye candy.

Dream Team partners

The new arena reflects King’s owner Vivek Ranadive’s “NBA 3.0” philosophy which calls for cutting-edge technology to enhance the fan experience. Recently, the team revealed a report detailing how Golden 1 Center is the fastest, most connected indoor sports and entertainment venue in the world – creating a seamless and intuitive experience for fans.

“Our partnership with Panasonic will revolutionize how fans consume the game, giving them an unmatched viewing experience from the moment they walk into Golden 1 Center,” says Ranadivé. “We are proud to deliver the world’s latest technology and provide a transformative experience to the best fans in the NBA.”

Ranadive Quote

Panasonic interactive display technologies are integrated throughout the downtown Sacramento arena to enrich the fan experience, including:

  • Two giant custom LED screens standing over 25 feet tall, welcome fans as they enter through the arena’s main doors, featuring fan-generated content, event information, and more.
  • Over 600 HD displays are showcased throughout concourses, clubs, and suites so fans don’t miss a second of the action on the court.
  • Some 1,500 feet of LED ribbon boards encircle the arena bowl, providing fans with real-time information, statistics, and aggregated social media content.

In addition to pushing technology’s boundaries for the benefit of sports fans, Golden 1 Center and Panasonic headquarters in Newark have something else in common: both are LEED Gold-certified. As of opening night, Kings fans now get to experience the new generation of connected live sporting events. We’re guessing that visiting team owners will start taking notice as well.

Panasonic Enterprise Solutions designs, installs and services large-scale Audio-Visual technology solutions for the enterprise market. The company has earned a growing reputation for designing and installing some of the largest and most innovative high-definition LED video boards in the world at many famous sports and entertainment venues, including Texas Motor Speedway, Churchill Downs, Indianapolis Motor Speedway, Nasdaq Market Site Tower, and Lincoln Financial Field, home to the Philadelphia Eagles of the National Football League.

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