When you think of Panasonic, you probably think of televisions. After all, the TV set made Panasonic a household name from Singapore to San Francisco and built the Japanese electronics company into one of the industry’s global players.
But for Panasonic President Kazuhiro Tsuga, that was exactly the problem. By the time he took the helm in 2012, Panasonic had seen its market presence wither, outmaneuvered by South Korean rivals Samsung and LG. Worse yet, the company had bet on the wrong horse. It invested heavily in plasma flat-panel technology, which uses electrically charged gases to create images on a screen, but consumers preferred its lighter, durable rival, liquid crystal display TVs.
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(This story appears in the June 2016 issue of Forbes Asia.)
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