Surviving Floods, Flames and the Impossible for 20 years

Toughbook Celebrates 20 Years of Hard Work

Floods. Fires. The impossible and the unthinkable. Over the past two decades, when the going has gotten tough for workers around the globe, they’ve relied on one mobile computing brand above all others to stay connected and keep going strong: Toughbook. Panasonic is pleased to celebrate the 20th Anniversary of the industry’s most durable mobile device.

Since 1996, with the introduction of the first fully rugged laptop, Toughbook computers have been crucial crew members on some of the most remote and rigorous customer missions and expeditions, from the summit of Mt. Everest to the jungles of Borneo, across frozen Antarctica to the deserts of the Middle East. Along the way, Toughbook has come a long way, always evolving with technological breakthroughs and improvements to meet and anticipate the changing demands of today’s hectic, mobile work world.

“Celebrating our 20th Anniversary of the Toughbook Brand is a huge milestone for Panasonic. This celebration represents customer loyalty, dedication of our partner ecosystem and our employees’ endless commitment to providing the best rugged product the market has to offer,” said Hiro Sakamoto — Managing Officer in charge of Business Mobile, Panasonic Corporation.

Getting Better With Age

Built for those who do extraordinary things in extraordinary places, Toughbook rugged laptops and Toughpad durable tablets are engineered with enterprise-grade security and can withstand drops, spills, dust and grime to perform in the harshest environments and most extreme situations. Panasonic breakthroughs in form and function have made Toughbook the undisputed market share leader of rugged laptops for the past fourteen years.

And Toughbook keeps getting better. Innovative new hardware, software and wireless capabilities are making Toughbook computers the choice for business and government customers worldwide who are seeking a mobile computing device they can count on.

“From our flagship Toughbook 25 computer to the industry’s first fully rugged detachable laptop, to our new handheld devices with voice capabilities, the team at Panasonic continues to lead the market with innovations in form factor, connectivity, reliability and performance, enabling us to deliver customized mobile computing technology based on direct feedback from our customers all over the world,” said Magnus McDermid, Senior Vice President – Business Mobility Group of North America.


“Throughout the twenty year evolution of Toughbook, Panasonic engineers have taken full advantage of the computing power and reliability of Intel processors to create one of the world’s most rugged PCs,” said Navin Shenoy, Senior Vice President and General Manager of the Client Computing Group, Intel Corporation.

Adds Nick Parker, Corporate Vice President OEM Division, Microsoft Corp. “With Windows 10, we are pushing the boundaries of modern computing to bring exciting new software and services capabilities to the market, and industry partners like Panasonic are also pushing the limits with fantastic new hardware that brings these new experiences to life in remarkable ways.”

Not only do Toughbook users benefit from Panasonic’s ongoing investments in mobile computing research and development, but they can also take advantage of the company’s extensive vertical market expertise, key technology partnerships and its ProServices support organization that helps reduce the complexity of deploying and managing mobility projects. All this, coupled with low cost of ownership and reviewer accolades make it easy to see why the world’s toughest users turn to Toughbook time and again.

Who’s the Toughest?

Every Toughbook has a survival story, so to further commemorate the brand’s 20th Anniversary, Panasonic is conducting a “Who’s The Toughest Contest.” The public is invited to submit a video of their oldest working Toughbook computer any time between Oct. 6 and Dec. 31, 2016 . The winner will enjoy a trip to the Toughbook factory in Japan to build his or her very own Toughbook. For a list of contest rules and to register visit

• 1996 — Panasonic launched the first Toughbook
• 1999 — The world’s first mobile computer to offer GSM communication
• 2003 — Panasonic was the first to feature a pivotal touch screen, which transformed into the popular convertible tablet PC
• 2008 — The world’s first fully rugged ultra-mobile PC
• 2012 – Debut of first Windows-based Toughpad, the FZ-G1
• 2013 — The world’s first 20-inch business ruggedized tablet with 4K resolution display
• 2016 – The world’s first fully rugged detachable laptop (2-in-1)

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